Formerly at 1980 a lot of people haven’t aware of computer so that we felt that typing machine is everything for us. On 1987 we started to know what computer is and on 1990 people felt proud to carry a 2 mega byte memory of an organized electronic which we call technology awareness. These days computer has developed so fast and people now can communicate easily and can get information easily their operating system are different. Now, the function of a post office has a decrease. Electronic organizer also now has been change by PDA (Personnel Digital Assistant) or Personnel Computer pocket with a memory size of 64 MB and PalmOS operating system. With the presence of this PDA there will be no obstacle in communicating and accessing information through internet.
This also goes to Communication Technology or telephone that changes from a big size of telephone as big as a briefcase to a small size of telephone and mobile hand phone. The size of a mobile phone is now very small moreover it is completed by a new technology such as Bluetooth and GPRS. A telephone which is combined with a PDA will bring you into the world of internet so easily. Also there is a lot of provider for your mobile phone.
This both trend gave a deep impact on retail industry development in Indonesia. Indonesian retailer should pay close attention to this trend in order that in the future they could maximize the opportunity to get the benefit as big as their could towards the trend that is happening. Let us see what trend is following the technology development. Internet users have reach about 1% of total population but will be higher each year, that is why there is nothing wrong about blue chip in the future is a non-store retailing, by an internet which is known by e-retailing, e-tailing or e-commerce. So a product which is being sold by internet is around books, computer, camera, appliances, office equipment, beauty product, health product and outfits.
